Rebranding
We constantly follow the changes taking place not only in the Armenian but also in the international market, we study the needs and wishes of our consumers.
As a result, in 2023, our products appeared in a new rebranded package, the main purpose of which is to convey to people the most complete information through the packaging of containers, giving them the opportunity to make the right choice.
The new packaging is made in a minimalistic style, and in the new brand concept, we focused not on beautiful colors and illustrations, but on comprehensive information.
We have clearly illustrated the whole process of obtaining milk, a closed cycle “From Seed to Table”.
Even though the new packaging is minimalistic, we couldn't refuse colors that are important to us and reflect our values;
Red
Red color is a symbol of progress at all stages of production and achievement of set goals.
Blue
Blue represents our responsibility to create quality dairy products.
Green
Green is the concern for our consumers, which we express through whole and nutritious dairy products.
